Eau Claire has made it their focus to be a local, creative economy and that focus is evident when walking through downtown and Water Street! While Eau Claire does have a mall and many familiar nationwide chain stores, downtown Eau Claire is almost entirely local!
I highly suggest stopping in at any of the local stores and supporting Eau Claires thriving small business economy. In particular, I love the many stores featuring local artists and makers like:
The Local Store
Tangled Up In Hue
Wisconsin Makers Market